Readership

Drycleaners News is the premier monthly publication for owners and operators of drycleaning plants in the Northeast states - the only publication devoted exclusively to their concerns and needs.

DCN reaches 10,000 qualified drycleaners who are responsible for purchase decisions, with a total readership of *33,000.
*3.3 pass-along ratio.

Published for over 55 years, DCN can be found on the doorsteps of drycleaners throughout the Northeast.

DCN polls readers to make sure the publication is meeting their needs. In these surveys, readers consistently give DCN high marks. In the latest survey,
89% of readers picked DCN as the publication they rely on most for industry news and information.
85% responded that DCN introduced them to new products and services information.
Over 80% of readers refer to DCN when they make purchasing decisions.
78% made a follow-up inquiry as a result of seeing an advertisement in DCN.
58% have made purchases/signed contracts based on ads seen in DCN.

2007 Readership Study PDF

Click to download DCN's Readership Study using Acrobat Reader. (Requires Adobe Acrobat Reader)