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ADDITIONAL MARKETING OPPORTUNITIES Display Advertising: Display advertising is indispensable to building brand recognition and awareness of your products and services. And your display advertisement in Drycleaners News is an effective North American marketing campaign: our comprehensive circulation of over 10,000 owners and operators of drycleaning plants in the Northeast offers unsurpassed reach not available anywhere else. Online Advertising:
DCN's Web site is visited on a daily basis by industry shop owners and operators who are looking for information, resources and direction to vendors. An advertisement posted on DCN's home page will impact these drycleaning industry professionals as they navigate our site looking for answers to their industry questions and concerns. All ads feature a hyperlink and are posted for 12-month runs. If online advertising is an important part of your marketing plan, then this opportunity is for you. Bonus Distribution Sponsorships: You'll find DCN widely distributed at major drycleaning events, including the Clean Show, NCA, PDCA and IFI conferences. Get your brand in front of valuable attendees by sponsoring a show distribution. Typical sponsorships include cover banners, cover wraps, belley bands, inserts and hotel room drops, but we'd be happy to discuss and quote any ideas you may have. Annual Buyer's Guide: The Annual DCN Buyer's Guide is the drycleaning industry professionals' one-stop reference source to find the products and services they need. Listings in the Annual Buyer's Guide are free - so sign up at our Web site and ensure that your company is included in this valuable directory. Directory Listing Section:
Featured monthly in the back pages of our magazine, the Resource Directory is a listing of small display ads, categorized by product and service type for handy reference. Your monthly advertisement in this section not only builds mindshare, but most importantly, it can be easily referred to when our readers need a product or service quickly. Make sure your business is represented when prospects come calling to our Resource Directory! Co-Branding: With our Co-Branding E-Print (or Reprint), advertisers can design a direct mail initiative that will place you within the body of an DCN feature story. Your prospects will perceive the gesture as information sharing on your part - placing you in a more favorable position with them. (Place E-Print Picture, if available...) FOR ADVERTISING DETAILS, CONTACT: Bill O'Connor, Account Executive
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