Advertising Specifications

ISSUANCE AND CLOSING DATES

Please see our Editorial Calendar for space/materials deadlines.
Click here to download the 2010 Editorial Calendar.
(Requires Adobe Acrobat Reader)

PRINTED

Saddle stitched, 28 lb. newsprint. Web offset, 100 lpi.

TRIM SIZE

10 3/4” x 14 1/4”

COPY ACCEPTANCE

Acceptance of copy is subject to publisher’s approval. If new copy is not furnished by closing date, previous advertisement will be run. Cancellations not accepted after closing date.

AGENCY COMMISSION

15% to recognized advertising agencies. Can be earned only when publisher is supplied with electronic file, insertion order, and is paid within 30 days of invoice. Digital files alone do not qualify for in-house agency discount.

TERMS

2% 10 days, net 30 days

PAYMENT

Prepayment must accompany all first-time advertiser insertions.

CONTRACT COMPLETION

When entire schedule as per contract is not completed, advertiser will be rebilled at rate earned plus cancellation fee.

FILE SPECIFICATIONS 

Ad File Format:

Our platform is Mac OSX, using InDesign, Photoshop, Illustrator and Quark 6.0. All files should output to: minimum 100 lpi / 200 dpi; maximum 200 lpi / 400 dpi. Ad files and image names should use no more than 16 characters, with no punctuation or spaces. A file extension needs to be included (.indd, .qxd, .pdf, .tif, .eps, .ai, .psd, etc.). High-resolution PDF and X-la files are accepted when created using our PPD job options, which can be downloaded from our Web site or e-mailed by our production department (ads@dcn-online.com). Click here for these job options (PPD files / Print Styles) - File must be compressed. Please be sure there are no spot colors.

Fonts:

Fonts must be embedded or saved as outlines. Screen and printer fonts must be supplied with native files. We reserve the right to substitute fonts when necessary.

Color:

All color must be process CMYK mode (no RGB, Spot Colors or Duotones).

Proofs:

All ads require proofs of the submitted file, printed at 100%. Advertisers should indicate whether a color proof or a Certified ColorPress Proof is being sent. Otherwise, the ad file will be run to SWOP standards, and the publisher will not be responsible for color output.

FILE SUBMISSION: 

Send a CD with files (see Ad File Format), a PDF for reference, and a color proof – shipped to 100 Willenbrock Road, Oxford, CT 06478

INTERNET TRANSMISSION OF AD FILES:

Please indicate in your e-mail the publication name and issue month, name of advertiser and your contact information. All files transmitted electronically should be bundled into a .sit or .zip file.

E-mail your files to: ads@dcn-online.com.

DO NOT COPY the account executive with the file attachment.

For detailed instructions and current information, e-mail your request to: ads@dcn-online.com.

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