Advertising Specifications

ISSUANCE AND CLOSING DATES

Please see our Editorial Calendar for space/materials deadlines.
Click here to download the 2009 Editorial Calendar.
(Requires Adobe Acrobat Reader)

PRINTED

Saddle stitched, 28lb. Newsprint, 100 lpi.

TRIM SIZE

10 - 3/4" x 14 - 1/4"

COPY ACCEPTANCE

Acceptance of copy is subject to approval by publisher.

AGENCY COMMISSION

15% to recognized advertising agencies. Can be earned only when publisher is supplied with electronic file, insertion order, and is paid within 30 days of invoice. Digital files alone do not qualify for in-house agency discount.

TERMS

Thirty days net to companies with satisfactory credit rating. Otherwise, payable in advance of publication. A service charge of 1-1/2% per month or 18% per year is charged on all balances not paid within 30 days of invoice.

PAYMENT

Prepayment must accompany all first-time advertiser insertions.

CONTRACT COMPLETION

Frequency Rates: Number of insertions used within 12 months from date of first insertion of contract period determines frequency rate. One-eighth page is minimum rate-holder size for earning frequency discount. When entire schedule as per contract is not completed, advertiser will be rebilled at rate earned plus cancellation fee.

FILE SPECIFICATIONS 

Ad File Format:

Our platform is Mac OSX, using Quark 6.0, Photoshop, Illustrator and InDesign. All files should output to: minimum 100 lpi / 200 dpi; maximum 200 lpi / 400 dpi. Ad files and image names should use no more than 16 characters, with no punctuation or spaces. A file extension needs to be included (.qxd, .pdf, .tif, .eps, .ai, .psd, etc.)

High-resolution PDF and X-1a files are accepted when created using our PPD job options, which can be downloaded from our Web site or e-mailed by our production department (production@dcn-online.com). Click here for these job options (PPD files / Print Styles) - File must be compressed. Please be sure there are no spot colors.

Fonts:

Fonts must be embedded or saved as outlines. Screen and printer fonts must be supplied. We reserve the right to substitute fonts when necessary.

Color:

All color must be CMYK mode (no Duotones and no RGB).

Proofs:

All ads require proofs of the submitted file, printed at 100%. Advertisers should indicate whether a color proof or a Certified ColorPress Proof is being sent. Otherwise, the ad file will be run to SWOP standards, and the publisher will not be responsible for color output.

FILE SUBMISSION: 

Send a CD with native files (see Ad File Format) and a color proof - shipped to 100 Willenbrock Rd, Oxford, CT 06478

INTERNET TRANSMISSION OF AD FILES:

Please indicate name of advertiser, contact information and publication month. Please indicate the origination of the file, e.g., created in Adobe Illustrator, saved as outlines, etc. All files transmitted electronically should be bundled into a .sit or .zip file.

E-mail your files to: prod@zp-production.com.

DO NOT COPY the account executive with the file attachment.

For detailed instructions and current information, e-mail your request to: production@dcn-online.com.

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